That trending #BoycottAmazon hashtag is led by consumers, not the union
Union supporters want you to boycott Amazon for a week.
Credit: Erik McGregor / LightRocket via Getty Images


Supporters of Amazon workers attempting to unionize have a simple request: Don’t use Prime and other Amazon products for seven days, beginning today, Sunday, March 7. But it’s important to understand that the boycott call isn’t coming from the union that’s behind those workers.

Some 6,000 employees at a huge Amazon facility in Bessemer, Ala. are currently voting on whether they’ll unionize. Voting began in February and will wrap up at the end of March. Should it get approved, it would be the first Amazon union in the U.S.

As the voting period continues to unfold, some outside the Retail, Wholesale and Department Store Union (RWDSU) — which is the labor organization that these Amazon workers would join if the vote passes — have moved to support the effort. UComm Blog, a pro-union outlet that appears to be the source of the #BoycottAmazon hashtag, to not cross the “virtual picket line,” meaning no Amazon, no Prime, no Prime Video, no Twitch, no Goodreads.

It’s important to note, though, that this call for action isn’t coming from inside the union. An RWDSU spokesperson confirmed as much to Mashable in a Sunday phone call.

Boycott or not, this ongoing vote and the efforts to make it happen represent a critically important moment for union activists. Should the Bessemer’s unionization effort prove successful, other Amazon workers could follow suit.

“This is the most important election for the working class of this country in the 21st century,” Rep. Andy Levin (D – MI) on Friday. “This is the biggest election in the South in a generation.”

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Amazon, meanwhile, has seemingly done everything within its power to squelch the unionization effort. Beyond the predicted barrage of anti-union messaging, even went as far as lobbying local government to change traffic signals to stop pro-union workers from canvassing at red lights.

“When it comes to this union busting, it’s severe. We’ve never seen anything like it on this level,” Joshua Brewer, an organizer with the Retail, Wholesale and Department Store Union, told in an interview.

A fair number of folks posted online about the #BoycottAmazon movement.

Amazon has long been subject to accusations of working conditions in its warehouses. injury rates can be quite high in those locations. In one instance, , a man died of a heart attack but didn’t receive care for 20 minutes after collapsing.

The planned boycott started on Sunday and runs through March 13.

UPDATE: March 7, 2021, 5:03 p.m. EST An earlier version of this story offered a murky picture of RWDSU’s involvement in the boycott action. Mashable has since confirmed that this is a consumer-led effort that didn’t originate with the union. If you want the most accurate picture of how Amazon worker efforts to unionize in Alabama are proceeding, the unionization effort’s should be your first stop, as well as the RWDSU and .

With additional reporting by Adam Rosenberg.

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That trending #BoycottAmazon hashtag is led by consumers, not the union Tim Marcin

Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You’ll also see some coverage of memes, tech, sports, and the occasional hot take. You can find him posting endlessly about Buffalo wings on the website formerly known as Twitter at @.

Last Update: January 14, 2025